Social Network Strategy

In one of my previous posts I have talked about providing my blogging strategy for a video game company (Video Game Company Blogging Strategy). In this week’s blog post I’m going to continue to provide enterprise 2.0 related strategies for a video game company which is my externalsocial network strategy. A social network in relation to web 2.0 is an online community that allows people to have either a personal or professional relationship with each other. Whereby users can set up a personal profile and add contacts and friends to communicate and share information. In an organisational environment the benefits derived from social networks can benefit the organisation both internally and externally. It all really depends on what the organisation hopes to achieve using social networking tools and how they are going to adopt it within the organisation.

Strategy

Briefly my external social network strategy would consist of an analyst of who and where the game company should target in their social network efforts, what content they should provide and the construction of social media policies and guidelines.

Tactics for implementing the strategy

The first thing that comes to my mind with a social network strategy and you will have probably have read it in my last two posts, is that a set of social media policies and guidelines would need to be set up and understood by the gaming staff. And as I mentioned in my previous two posts, is that the construction of these set of social media policies and guidelines can be best approached by involving the staff.

With the social media policies and guidelines out of the way, the gaming company should next, look towards whom and where they should specifically target in their social network efforts. One option depending on how well known the game company is, would be to create a website dedicated to a particular game that is underdevelopment that is linked from their official website. While I know that most video game companies nowadays do what I have just mentioned. What they should do, as part of their social network strategy would be to not create a website to advertise about the game being underdevelopment but to create a website with a set of web 2.0 tools. With the aim of interacting and involving as much as possible, the online gaming community with the development of the game.

Therefore the game company’s social network content can steer towards asking what the online gaming community may want from the game they are currently working on, feedback on what they have so far and setting up competitions for ideas on game elements such as enemies, quests and even contribute to the storyline etc.

Now these are my external social network strategies for a game company. Please comment below if you think that I have missed other important social network strategies or if you want to provide some internal social network strategies.

Michael

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Wiki Strategies

Strategy

In this week’s blog post I’m going to describe my wiki strategy for organisations that want to use it internally. A wiki is an important web 2.0 tool that has the potential to enhance collaboration and knowledge sharing among employees within the organisation. I say potential because like anything new that gets introduced into the organisation it all depends on how the organisation adopts it. Therefore a strategy is needed before the organisation even thinks of just setting up and installing the wiki and hoping for the best. This strategy will focus on analysing the organisation’s current situation, creating policies, choosing the right tools, education and lastly awareness. Below is my tactics for implementing the strategy that I have briefly mentioned.

Tactics

Now with my first tactic the organisation needs to first analyse their current situation, such as how employee’s are currently communicating and collaborating with each other. As well as take a look into how the organisation stores its information that is needed by employees for their own work. From this analyse two important challenges should arise that the organisation needs to take into account. These are how a wiki would be incorporated into their organisation and for what purposes.

For a wiki to be incorporated their needs to be a policy as well as a guideline for employee’s to read and agree to. So that the wiki’s content is relevant and appropriate. But organisations would need to be careful with the construction of this policy and guideline, to minimise the risk of discouraging employees of using the wiki. Therefore to encourage employee’s adoption of the use of the wiki, the organisation should allow the employee’s to create and edit the policy and guideline. This can either be done as the first content to be placed on the wiki, assuming the appropriate tool has been chosen and set up or by other methods that provides employee’s the opportunity to provide their input as to how the policy and guideline should be.

If the organisation has not chosen and set up an internal wiki the organisation may risk losing an excellent opportunity to showcase to their employee’s what the wiki is capable of and how the tool can assist their own work. One of the most important aspects in choosing the right wiki tool is its interface. The organisation should seek a wiki tool that has a, what you see is what you get interface.

After the wiki has been chosen and set up the next steps the organisation should take is to educate and encourage employees to use the wiki to assist them with their job. The education could be as simple as just directing employees to the wiki for tutorials, information etc.

I have given you my wiki strategies. Do you think there are any other important wiki strategies that I have neglected to mention?

Michael

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Video Game Company Blogging Strategy

In this week’s blog post I’m going to describe my blogging/micro blogging strategy for a video game company. I feel there is no need to specifically target a particular organisation because at the end of the day they are all generally aiming for one goal and that is to create a game that will sell millions of copies and thus be enjoyed by many.  So for those that do not know what a video game company is, they are an organisation that develops video games that can be played on a variety of platforms. These platforms include home consoles, pc, mobiles and tablets. A video game company may have specialisation in developing on a certain platform or game type or both (Wikipedia, 2012, para. 1 & 2). In the gaming industry there are four categories for game companies they are first, second and third party developers and lastly independent developers (Wikipedia, 2012, para. 4 – 7).

Social Space

Now with social space, depending on how popular and well known the video game company is determines whether or not they should have their own website that house’s blog’s that can be used for external business purposes. If the company is new and is starting from scratch when it comes to getting its fan base then the company may have to start building their reputation through other well known social spaces.

Strategy

Before any blogging can be done by any video game companies they would need to first create a set of blogging polices. Although similar if not the same as a social media policy that was discussed in my previous posts in terms of the companies trying to mitigate legal and reputation risks. But a blogging policy can be made specifically for blogging because a social media policy may be too general in its scope, since the social media policy may have been written that has to cater to too many different aspects of the employee’s interaction with current and emergent social tools.

Accompanying these blogging polices should be a set of guidelines and perhaps examples of how the video game company expects employee’s to blog effectively. These blogging guidelines should clear up any confusion or views that employee’s may have with what an external blog should achieve for the company. Things such as ensuring employees do not use blog’s solely for advertising the company’s products and services because usually, people will never visit the blog since they are almost never interested in another advertisement from yet another company. Therefore the blogging guidelines will need to guide employees to creating blogs that are both helpful and insightful whilst making sure the blogger encourages others to the conversation.

I have given you three strategies and now everything would be for nothing if a video game company forces their employees to blog because it will affect the quality and quantity of the blog. Since it would be considered by most of the employees as another thing to do on top of what they currently do for their profession. It may also affect the employee’s willingness to interact with the community. Therefore the video game company would need to search for employees that are enthusiastic and willing to communicate to the community.

Now I have given you my blogging strategies that may or may not be just restricted to the gaming industry. Do you think there are any other important blogging strategies that I have not mentioned?

Michael

 

Reference List

Wikipedia. (2012). Video game developer. Retrieved September 18, 2012, from http://en.wikipedia.org/wiki/Video_game_developer

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Adoption of Enterprise 2.0

In my last blog I have identified some of the major legal risks that are applicable to a hospital. Now in this blog I’m going to provide two examples of an organisation that has successfully adopted the ideas and technologies of enterprise 2.0.

Case example: BASF

Ok our first case example involves a company named BASF which is a German organisation in the chemical industry that was founded in 1865 (Hinchcliffe, 2012, para. 2, 3).  BASF has over 100, 000 employees worldwide that is spread over 390 production sites over many different countries  such as Australia and Asia (Hinchcliffe, 2012, para. 2, 3).  Since BASF operates in many different countries the company wanted to address issues such as different locations and time zones by unifying all the employees of the company by creating a single online network (Hinchcliffe, 2012, para. 3, 4).

So how does BASF go about adopting enterprise 2.0?

  • In preparation of adopting enterprise 2.0 BASF planned for about 1 year (Hinchcliffe, 2012, para. 6).
  • In 2009 BASF rounded up employees that supported social tools and expert communities for their pilot to adjust their approach to enterprise 2.0 (Hinchcliffe, 2012, para. 6, 9).
  • In May 2010 BASF conducted a full launch of their social tool named connect.BASF (Hinchcliffe, 2012, para. 6).
  • BASF provided information to its employees as to the potential uses of its platform connect.BASF, as well as to what BASF hopes for employees to achieve by using that platform (Hinchcliffe, 2012, para. 7).
  • BASF did not take an aggressive adoption strategy in that they forced employees to use the platform but rather BASF made the adoption of their platform as voluntary (Hinchcliffe, 2012, para. 7).
  • Thus BASF needed role models to assist with the adoption of the platform and to educate other employees as to how to effectively use the social tool in relation to their own work (Hinchcliffe, 2012, para. 7).

The result?

In short it was a success.

Having taken BASF about 4 years to plan and implement the platform connect.BASF, BASF was able to perceive the results of adopting the social tool only since last year (Hinchcliffe, 2012, para. 1).  So let’s take a look at some numbers, starting from all the way back at the platforms launch there was only a few employees that started using the platform (Hinchcliffe, 2012, para. 7).  But although BASF started off at a slow start the organisation started to find success as the number of users grew to 15, 000 during the end of that year and doubling in the next year (Hinchcliffe, 2012, para. 6).

Michael

 

Reference List

Hinchcliffe, D (2012, February 15). Enterprise 2.0 success: BASF [Web log post]. Retrieved from http://www.zdnet.com/blog/hinchcliffe/enterprise-2-0-success-basf/1939

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Hospital legal risks and risk mitigation strategies

Many of you would probably have a general idea as to what services a hospital may provide to patients. So I’ll make this explanation short as to what a hospital is and what it does. A hospital is both a health and educational service that strives to analyse and provide treatments to patients for a number of health related reasons, such as illness and physical injury.

Applicable legal risks?

There are many different legal risks that are applicable to a hospital but the ones that I find particularly relevant are privacy issues (Harlow, 2012, para. 6). As a hospital or any organisations under the health service’s category, consider privacy to be very important to both the organisation and to the patient. Since employees are never allowed to provide any identifiable data about their patients to the public but bear in mind that patients are able to provide their own data about themselves if they wish (Harlow, 2012, para. 10).

Now let’s take a look at this privacy issue with a made up scenario that may happen in the hospital’s workplace. A famous person in his particular field seeks the hospitals service. An employee or employees, depending on how famous this person is, decides to disclose identifiable information about this patient and why he is seeking the hospitals service on facebook.

Taking the above scenario the hospitals should attempt to address this issue by making sure the social media policy should be not be just created with just guidelines of what you can and cannot do. But rather provide information in the policy or as a supplement to this policy as to the legal risks of breaking each of the social media’s policy. But then this creates another issue of whether or not it is an effective solution to continually bombard information to employees.

Comment below as to what you guys think hospitals or organisations in general should do to address legal issues in relation to social media usage by employees.

Michael

 

Reference List

Harlow, D. (2012, January 3). Health Care Social Media – How to Engage Online Without Getting into Trouble (Part 1) [Web log post]. Retrieved from http://healthblawg.typepad.com/healthblawg/2012/01/health-care-social-media-how-to-engage-online-without-getting-into-trouble-part-i.html

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Benefits! And risks? Of Enterprise 2.0

Organisations have always been under pressure to adapt to change in order to be competitive. So what is the new trend that organisations must follow now? The new well not so shiny trend (because it has been out for at least a couple of years now) is enterprise 2.0. And like any new trend, organisations must consider its potential benefits and risks and they would usually try and calculate (hard to measure) its potential return on investment. In order for organisations to assess the benefits and risks, organisations would need to first consider a number of variables depending on what kind of organisation they are (Dawson, 2009, p. 3). Some of these variables are organisation size, employee/age distribution, industry, knowledge intensity, regulation, organisation culture, stakeholder outlook and current technological systems (Dawson, 2009, p. 3 & 4).

What are the benefits?

So instead of just listing down the benefits, let’s take a look at a case study as an example. You can read the full case study here – How IBM Uses Social Media to spur Employee Innovation (Hibbard, 2010). This case study talks about how IBM encourages employee interaction with each other and with the public through the use of the technologies and ideas of enterprise 2.0 (Hibbard, 2010, para. 11). IBM achieves this by having as little presence as possible when it comes to having control over the employee’s social media interactions (Hibbard, 2010, para. 4). Some of the things IBM has done to achieve this is having no corporate twitter or blog account, as well as having no social media policies but rather, social media guidelines created from the employee’s themselves (Hibbard, 2010, para. 5, 13).

The result? One of the benefits IBM reaped was being able to search for a number of incubator businesses that was voted by the employees to be the best for IBM’s $100 million dollar fund (Hibbard, 2010, para. 31).

What are the risks?

Now with the risks, one of the risks I would point out is a risk that is already prevalent since the dawn of IT but it is nevertheless still considered by organisations as a social media category. This category is security which consists of information loss and network security (Dawson, 2009, p. 6). Both of which like I said before, is more of an IT issue which can also happen, if say social media use by the employees, be banned by the organisation.

Michael

 

Reference List

Dawson, R. (2009). Implementing Enterprise 2.0 [PDF version]. Retrieved from http://implementingenterprise2.com/IE2_Sample_Chapter_4.pdf

Hibbard, C. (2010, February 2). How IBM Uses Social Media to Spur Employee Innovation [Web log post}. Retrieved from http://www.socialmediaexaminer.com/how-ibm-uses-social-media-to-spur-employee-innovation/

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Web 2.0 assists personal productivity?

Wiki’s

As I have mentioned before in my previous post, I have limited experience with web 2.0’s tools. As the only web 2.0 tools I have ever used, as a passive user (reading only, no contributions) for more than a couple of times, is wiki’s. Therefore my argument of how these web 2.0 tools can assist my personal productivity is going to be quite narrow and only just focus on wiki’s.

So how does it assist my personal productivity? It assists me by allowing me to easily find the information I need in a format that is both accessible and well structured to read. Due to the World Wide Web and the wiki tools that enable anyone to add, edit and delete content, I am able to find information that would most likely not be found anywhere else.

Experience with unfamiliar tools

As you can see from my above paragraphs I have a very limited interaction with the tools of web 2.0. So to increase my toolbox, I decided to sign up and test twitter. As a note I was supposed to have signed up last week to interact with other students of the class but never got around to doing it 😦

So my experience so far:

  1. Signing up was easy as it did not take much information or time to complete
  2. I also found it helpful that it recommended people to follow
  3. From looking at what people post on the class hash tag and the people I am following now, I find some of the information to be useful and interesting
  4. Taking the above note further it is also great to see people taking the extra effort to post helpful links for others to take a look at

I haven’t really used much of twitter to provide any more experience than what I have listed already. So for those that have read my blog, I want to know your experiences of using twitter? I also want to know if you are a frequent user as well? Because I know I’m not, well maybe not yet anyway.

Michael

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