In one of my previous posts I have talked about providing my blogging strategy for a video game company (Video Game Company Blogging Strategy). In this week’s blog post I’m going to continue to provide enterprise 2.0 related strategies for a video game company which is my externalsocial network strategy. A social network in relation to web 2.0 is an online community that allows people to have either a personal or professional relationship with each other. Whereby users can set up a personal profile and add contacts and friends to communicate and share information. In an organisational environment the benefits derived from social networks can benefit the organisation both internally and externally. It all really depends on what the organisation hopes to achieve using social networking tools and how they are going to adopt it within the organisation.
Briefly my external social network strategy would consist of an analyst of who and where the game company should target in their social network efforts, what content they should provide and the construction of social media policies and guidelines.
Tactics for implementing the strategy
The first thing that comes to my mind with a social network strategy and you will have probably have read it in my last two posts, is that a set of social media policies and guidelines would need to be set up and understood by the gaming staff. And as I mentioned in my previous two posts, is that the construction of these set of social media policies and guidelines can be best approached by involving the staff.
With the social media policies and guidelines out of the way, the gaming company should next, look towards whom and where they should specifically target in their social network efforts. One option depending on how well known the game company is, would be to create a website dedicated to a particular game that is underdevelopment that is linked from their official website. While I know that most video game companies nowadays do what I have just mentioned. What they should do, as part of their social network strategy would be to not create a website to advertise about the game being underdevelopment but to create a website with a set of web 2.0 tools. With the aim of interacting and involving as much as possible, the online gaming community with the development of the game.
Therefore the game company’s social network content can steer towards asking what the online gaming community may want from the game they are currently working on, feedback on what they have so far and setting up competitions for ideas on game elements such as enemies, quests and even contribute to the storyline etc.
Now these are my external social network strategies for a game company. Please comment below if you think that I have missed other important social network strategies or if you want to provide some internal social network strategies.